Eden is one of Bellingen’s most adored places by locals and visitors alike. Birthed for community, Eden is an icon for how a place can balance the warmth of welcome and acceptance with a deep conceptual underpinning. Quiet Mind was invited to reimagine Eden and assist in it’s transition away from a ‘cafe
Eden was born as a ‘cafe’ on impulse out of the need for a more open environment the township of Bellingen. Without any particular approach or brand strategy, 6 months into operation saw the establishment put roots down amongst community, yet, found itself wondering ‘what are we?’.
A revitalised logo, new strategic approach and refined brand direction were developed as part of the ‘cafe’s’ maturing step. No longer identifying as a cafe, Eden became labelled as ‘Hidden Place’ and adopted it’s brand and messaging to suit.
3D interpretations of the existing icon were created to amplify the experience and take the brand into a dimensional space.
We look forward to working with Eden as they evolve their business model over the coming years.