Bai Long Store

An experimental concept brought to life as a sister store to Gin Long Canteen in North Adelaide, Bai Long Store is perched on the corner of Wakefield and Hutt Street in Adelaide’s CBD and serves as a riddle to guests.

Project Type
Bai Long Store
Studio Gram (Architecture, Interior Design)
Jack Turner
Adelaide, South Australia

Conceptual Direction


Graphic Design



Bai Long Store restaurant inside

Bai Long translates to White Dragon - its name laying the foundation for the conceptual direction taken for the project. Rather than pursuing the idea of a white dragon literally, we proposed the notion of an invisible dragon and by extension, working to perceive the store as the dragon itself.

Bai Long Store print design
Bai Long Store external photo
Bai Long Store print design 01Bai Long Store print design 02
Bai Long Store icon on stone backgroundBai Long restaurant photo
Bai Long Store character 01Bai Long Store character 02Bai Long Store character 03

A custom set of Chinese Characters were designed and cut from acrylic with a sand-painted finish for the store's internal signage.

Bai Long Store character on wooden wallBai Long Store bathroom photo

The characters complement the logotype and share prompts with native-speaking guests who visit the space.

Bai Long Store external building characters
Bai Long Store product shelvingBai Long Store logo restaurant exterior