A special render of the icon we created for Bai Long Store. Designed as an iteration of the Chinese character ‘Bai’, meaning ‘White’, the middle stroke was rotated 90 degrees upright to conceptually depict the eye of a dragon.‘Long’ means Dragon, completing the translation; Bai Long, the White (or invisible) Dragon. Always watching over the corner of Hutt and Wakefield Street.
An experimental concept brought to life as a sister store to Gin Long Canteen in North Adelaide, Bai Long Store is perched on the corner of Wakefield and Hutt Street in Adelaide’s CBD and serves as a riddle to guests.
Bai Long translates to White Dragon - its name laying the foundation for the conceptual direction taken for the project. Rather than pursuing the idea of a white dragon literally, we proposed the notion of an invisible dragon and by extension, working to perceive the store as the dragon itself. Dining in Bai Long is sitting in the belly of the beast, each component of the dragon broken down and placed in abstract throughout the interior and exterior decor with graphics and signage to further prompt the concept.
With special mention to collaborators, Studio Gram, for their work on the project’s Architecture, Interior Design and creative direction.www.bailong.store
Concept, Branding, Graphic Design, Packaging, SignageProject Type:
RestaurantCollaborators & Credits:Studio Gram
(Architecture & Interior Design)Location:
Adelaide, South AustraliaMedia:
Henry Jarman, Jack Turner