The white dragon on Wakefield Street
Project Description
An experimental concept brought to life as a sister store to Gin Long Canteen in North Adelaide, Bai Long Store is perched on the corner of Wakefield and Hutt Street in Adelaide’s CBD and serves as a riddle to guests.
Project type
Restaurant
Location
Adelaide, Australia
Discipline
Brand Identity
Graphic Design
Type Design
Website Design
Signage
Architects
Studio Gram
Bai Long translates to White Dragon - its name laying the foundation for the conceptual direction taken for the project. Rather than pursuing the idea of a white dragon literally, we proposed the notion of an invisible dragon and by extension, working to perceive the store as the dragon itself. Studio Gram translated the concept seamlessly, working it creatively through the store’s architecture and interior choices.
A custom set of Chinese Characters were designed and cut from acrylic with a sand-painted finish for the store's internal signage. The characters complement the logotype and share prompts with native-speaking guests who visit the space.
Words from Bai Long Store
I was lucky enough to have worked with Quiet Mind on Bai Long Store. Their creativity, vision, and professional skill is still the best I've encountered in this industry.