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An experimental concept brought to life as a sister store to Gin Long Canteen in North Adelaide, Bai Long Store is perched on the corner of Wakefield and Hutt Street in Adelaide’s CBD and serves as a riddle to guests.
Bai Long translates to White Dragon - its name laying the foundation for the conceptual direction taken for the project. Rather than pursuing the idea of a white dragon literally, we proposed the notion of an invisible dragon and by extension, working to perceive the store as the dragon itself.
A custom set of Chinese Characters were designed and cut from acrylic with a sand-painted finish for the store's internal signage.
The characters complement the logotype and share prompts with native-speaking guests who visit the space.
Quiet Mind acknowledges the Kaurna People, the traditional custodians of the land on which we operate and recognise their continuing connection to land, waters and culture. We pay our respects to their elders past, present and emerging.
