A mother company based in Sydney and focused on Wellbeing asked us to create their identity. An Egyptian inspired, typographic expression to express the companies commitment to quality and style of product that falls beneath it.

Project Type
Sydney, New South Wales


Creative Direction

Graphic Design


Hume Logo greenHuhme logo brownHuhme logo blue
Huhme for sale boardHuhme folder binder
Huhme business cards on table

Throughout our discovery, the owner, Kirsty, emphasised the clutter and overbearing nature of today's Real Estate market. The new company needs to feel friendly, professional, highly approachable and most importantly, give its customers room to breathe. This inspired the minimalist type-based logo and broad use of negative space throughout the brand. A subtle connection of the 'H' and 'h' forms a roof to emphasise the 'u', or you, in your home.

"Let us show you how you can grow your investment while finding and maintaining happy tenants, delivering outstanding results for your property investment."

Huhme card on table

Quiet Mind worked with local videographer, Jack Turner, to plan and direct the brands' media and various marketing videos, featuring both on the website and at the forefront of the awareness campaigns. Emphasis was placed on the feel-good nature of Huhme's offering and their wonderful track record of human-centric service.

Brand Video