Huhme

We were invited by Huhme, a former Ray-White franchise, to conceptualise and brand their new Real Estate venture. Huhme is transparent and honest, and believes in homes for all humans. Human + Home = Huhme.

Client
Project Type
Media
Location
Huhme
Real Estate
Jack Turner
Adelaide, South Australia
Services

Naming

Branding

Creative Direction

Graphic Design

Website Design

Copywriting

Signage

Huhme for sale board
Hume Logo greenHuhme logo brownHuhme logo blue
Huhme for sale boardHuhme folder binder
Huhme business cards on table

Throughout our discovery, the owner, Kirsty, emphasised the clutter and overbearing nature of today's Real Estate market. The new company needs to feel friendly, professional, highly approachable and most importantly, give its customers room to breathe. This inspired the minimalist type-based logo and broad use of negative space throughout the brand. A subtle connection of the 'H' and 'h' forms a roof to emphasise the 'u', or you, in your home.

In following the minimalist nature of the brand, we worked closely with the team to research and determine the essential navigation and filtering tools required for Huhme's website. This resulted in a stripped-back user interface, ensuring a light, easy experience when browsing the agency's available properties.

Brand Video