Smelly Cheese Co.

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The Smelly Cheese shop was founded in the Adelaide Central Market in 2001. Originally destined to sell cheeses that had been exclusive to customers of the markets, the brand entered a new chapter as the Smelly Cheese Co in June 2021.

Throughout our discovery session with owner Valerie, we prompted the question whether Smelly Cheese Shop was too limiting considering the vast span of offerings provided by the business. This led to the inception of the ‘Co’ and the major overhaul spanning a number of months.

Valerie described cheese as if it were like ‘looking through a window to another place, an interpretation of the terroir from somewhere else’. We’ve taken this analogy and embodied it through the brands new iconography.

Rebrand, shop signage anf collateral, packaging and new e-commerce store all designed and curated in-house
Branding, Interior Curation, Graphic Design, Website Design

Project Type:
Cheese Retail

Adelaide, South Australia

Henry Jarman, Aubrey Johnson, Jack Turner
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