Smelly Cheese Co.

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The Smelly Cheese shop was founded in the Adelaide Central Market in 2001. Originally destined to sell cheeses that had been exclusive to customers of the markets, the brand entered a new chapter as the Smelly Cheese Co in June 2021.

Throughout our discovery session with owner Valerie, we prompted the question whether Smelly Cheese Shop was too limiting considering the vast span of offerings provided by the business. This led to the inception of the ‘Co’ and the major overhaul spanning a number of months.

Valerie described cheese as if it were like ‘looking through a window to another place, an interpretation of the terroir from somewhere else’. We’ve taken this analogy and embodied it through the brands new iconography.

Rebrand, shop signage anf collateral, packaging and new e-commerce store all designed and curated in-house

www.smellycheese.co
Services:
Branding, Interior Curation, Graphic Design, Website Design

Project Type:
Cheese Retail

Location:
Adelaide, South Australia

Media:
Henry Jarman, Aubrey Johnson, Jack Turner
Typography
Icon
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce molestie ipsum libero, a porta ante scelerisque vitae. Integer ultrices, neque eu elementum tempus, nulla ante ultricies risus, at ullamcorper elit ipsum a augue. Donec rutrum odio dolor, ac malesuada nibh iaculis et.

Ut congue leo at est ultricies, eget porta sapien sagittis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus id porttitor sem, ut efficitur dolor. In pretium, sapien in commodo aliquam, purus nisl dignissim felis, vitae maximus nibh purus non metus.

Duis euismod sem sit amet maximus luctus. Maecenas faucibus diam gravida justo imperdiet, at condimentum elit dictum. Nulla ex sem, imperdiet pharetra diam non, cursus varius sem.
Website
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