Rïŋ Models is the first Australian mother agency to solely represent models of colour. Quiet Mind was approached to breathe new life into the agency by refining the brand and preparing it to stage on the world scale. A revitalised logo, new website and refined brand direction were developed as part of the agencies maturing step.
Rïŋ was named in honour of the late Rïŋ Dut whose vision originally formed the foundation of the agency. When approaching the logo redesign, consideration was kept for the continuation of authentic type accents -ensuring both translation and meaning would remain as intended. Two new typefaces were selected, carefully crafted amongst the square to allow a strong continued brand association, balance and a visual emphasis on the primary word.
The two typefaces are used interchangeably throughout the rollout, creating visual interest and a clear breakdown of informational heirachy.
The widely tracked, spaced and arranged model details were inspired by the square form of the branding and are used consistently through the graphic collateral and website.
Quiet Mind designed and developed a new, custom website that honours the nature of the branding, allowing negative space and full-width imagery to tell the narrative of Rïŋ's bold, yet refined approach to the industry.