Rïŋ Models

Rïŋ Models is the first Australian mother agency to solely represent models of colour. Quiet Mind was approached to breathe new life into the agency by refining the brand and preparing it to stage on the world scale. A revitalised logo, new website and refined brand direction were developed as part of the agencies maturing step.

Project Type
Alyssa Blake, Stephanie Cammarano, Adam Stanley, Steph Pedersen, Daphne Nguyen
Rïŋ Models
Modelling Agency
‍Adelaide, South Australia


Graphic Design

Website Design

Signage Consultancy

Rin logo over group of models
Rin Models logo old
Rin Models logo new

Rïŋ was named in honour of the late Rïŋ Dut whose vision originally formed the foundation of the agency. When approaching the logo redesign, consideration was kept for the continuation of authentic type accents -ensuring both translation and meaning would remain as intended. Two new typefaces were selected, carefully crafted amongst the square to allow a strong continued brand association, balance and a visual emphasis on the primary word.

Rin Models binding folder
Model with silver chain

The two typefaces are used interchangeably throughout the rollout, creating visual interest and a clear breakdown of informational heirachy.

Rin Models poster on bus stop

The widely tracked, spaced and arranged model details were inspired by the square form of the branding and are used consistently through the graphic collateral and website.

Belt bag on model
Rin Models business cards
Rin Models season 04 poster 01Rin Models season 04 poster 02
Rin Models mobile website mockup

Quiet Mind designed and developed a new, custom website that honours the nature of the branding, allowing negative space and full-width imagery to tell the narrative of Rïŋ's bold, yet refined approach to the industry.

Rin Models desktop website
Rin Models desktop website
Rin Models desktop website model page
Rin Models desktop website about page
Rin Models desktop website model list page