Rin models portfolio photoRin Models model with transparent fabric over face

Australia’s first mother agency to solely represent models of colour

Project Description

Rïŋ Models is the first Australian mother agency to solely represent models of colour. Quiet Mind was approached to breathe new life into the agency by refining the brand and preparing it to stage on the world scale. A revitalised logo, new website and refined brand direction were developed as part of the agencies maturing step.

Project type

Modelling Agency


Adelaide, Australia


Graphic Design
Website Design
Signage Consultancy


Alyssa Blake
Stephanie Cammarano
Adam Stanley
Steph Pedersen
Daphne Nguyen

Rin Models logo 3D glassRin Model
Rin Models SS04 model on sand backgroundRin Models SS04 on sand background

Rïŋ was named in honour of the late Rïŋ Dut whose vision originally formed the foundation of the agency. When approaching the logo redesign, consideration was kept for the continuation of authentic type accents -ensuring both translation and meaning would remain as intended. Two new typefaces were selected, carefully crafted amongst the square to allow a strong continued brand association, balance and a visual emphasis on the primary word.

Rin Models business card stack

The Problem

Rïŋ Models started as a grassroots idea and quickly outgrew it’s foundations, with international opportunities and an expanding roster of talent, it was time to bring the brand forward.

The Solution

A refreshed logo, new website and refined brand direction were developed to evolve it’s current offering and position the agency as an industry leader.

Rin Models models
Rin Models NYC cross body bag on model
Rin Models model with silver neck chain

The two typefaces are used interchangeably throughout the rollout, creating visual interest and a clear breakdown of informational heirachy. The widely tracked, spaced and arranged model details were inspired by the square form of the branding and are used consistently through the graphic collateral and website.

Rin Models poster on bus stop
Rin Models magazine coverRin Models magazine cover

Quiet Mind designed and developed a new, custom website that honours the nature of the branding, allowing negative space and full-width imagery to tell the narrative of Rïŋ's bold, yet refined approach to the industry.

Rin Models website screenshotsRin Models mobile mockups

Words from Rin Models
Juach Cyer - Founder

Quiet Mind worked closely with Rin Models for our website rebrand and logo redesign. This experience was delightful as I had the opportunity to sit down and tell them the story and vision of the agency. After coming back with a proposal I felt they understood the vision and delivered a design that was thoughtful and respectful of our origins. They went above and beyond my expectations and this has now flourished into an ongoing service that I trust. Highly recommend Quiet Mind to any businesses wanting to develop new branding or to breathe new life into existing concepts.