Platform Sydney 2023 text on modelPlatform model

London meets Sydney for a once in a lifetime opportunity

Project Description

Rin Models have teamed up with international agency Premier Model Management London offering an opportunity for anyone to be considered for an international contract and the chance to work overseas with leading labels.

Project type



Sydney, Australia


Graphic Design
Website Design
Signage Consultancy

Platform text on fabric texture
Platform Rin and Quiet Mind logos on panelPlatform model on photoshoot
Platform Sydney 2023 model search advertPlatform Sydney 2023 advertisements

The Problem

Rïŋ Models ideated a model search that would bring attention to a much needed industry diversity shift and attract positive attention to the agency. The question was, how to position and promote the event?

The Solution

A unique brand that speaks to the opportune nature of the event, marketing assets and a campaign in collaboration with Format Digital to reach a national audience for interested applicants.

Platform woman holding down photoshootJauche Rin Models shirt back design

Platform was a success, welcoming hundreds of aspiring models to Westfield for the inception of their debut event. The strategic conversation for the future of Platform is underway with future events.

Platform logo on green background