London meets Sydney for a once in a lifetime opportunity
Project Description
Rin Models have teamed up with international agency Premier Model Management London offering an opportunity for anyone to be considered for an international contract and the chance to work overseas with leading labels.
Project type
Fashion
Location
Sydney, Australia
Discipline
Branding
Graphic Design
Website Design
Signage Consultancy
The Problem
Rïŋ Models ideated a model search that would bring attention to a much needed industry diversity shift and attract positive attention to the agency. The question was, how to position and promote the event?
The Solution
A unique brand that speaks to the opportune nature of the event, marketing assets and a campaign in collaboration with Format Digital to reach a national audience for interested applicants.
Platform was a success, welcoming hundreds of aspiring models to Westfield for the inception of their debut event. The strategic conversation for the future of Platform is underway with future events.
