In an ode to the kindness and dedication of its namesake, Moncrieff House means to raise the bar for private medical centres in Adelaide. Leased by the Hyde Park Medical Clinic, Quiet Mind were invited to brand Moncrieff House and assist in launching a campaign with the purpose of attracting a range of subletting medical professionals.
A royal blue forms a foundational brand colour with consideration for its close ties to medical and an emotional response of trust and safety. It’s warmth and vibrancy in tone allow the palette to remain approachable whilst comfortably sitting at the forefront of innovation.
Our custom-designed and developed website acts as a central place for the brand in its infancy. Featuring building images, seamless interactions, highly considered messaging and multiple forms for collecting data from interested applicants arriving from the targeted social campaign.
Symmetrical and highly complementary to the building facade, circles work to represent the collection and coming together of varying medical professionals. Inwardly directional, they point toward a central place whilst the negative space forms a cross, without direct reference. A professional aesthetic that remains friendly, approachable and accessible to all. Designed in alignment with the Hyde Park Medical Clinic, ensuring a harmonious visual unison between the building and it's head tenants.