Homes for all humans
Project Description
We were invited by Huhme, a former Ray-White franchise, to conceptualise and brand their new Real Estate venture. Huhme is transparent and honest, and believes in homes for all humans. Human + Home = Huhme.
Project type
Real Estate
Location
Adelaide, Australia
Discipline
Naming
Brand Identity
Creative Direction
Graphic Design
Website Design
Copywriting
Photography
Quiet Mind worked to plan and direct the brand film for featuring both on the website and at the forefront of the awareness campaigns. Emphasis was placed on the feel-good nature of Huhme's offering and their wonderful track record of human-centric service.
The Problem
Founder, Kirsty, emphasised the clutter and overbearing nature of today's Real Estate market. The new company needs to feel friendly, professional, highly approachable and most importantly, give its customers room to breathe.
The Solution
A minimalist type-based logo and broad use of negative space throughout the brand. A subtle connection of the 'H' and 'h' forms a roof to emphasise the 'u', or you, in your home.
"For our experienced team of agents and property managers, real estate is not a brand new venture, but Huhme is our next human-centric adventure. After 23 years, Huhme is a project from the heart and was born of aspiration for a new way to engage with kindness and respect in Real Estate."
In following the minimalist nature of the brand, we worked closely with the team to research and determine the essential navigation and filtering tools required for Huhme's website. This resulted in a stripped-back user interface, ensuring a light, easy experience when browsing the agency's available properties.
Signage was designed and curated as part of Huhme's reimagined office location on Carrington Street. A combination of 3D lettering and simple window vinyl.
Words from Rin Models
Can’t thank the Quiet Mind team enough for their creativity, support and grounded guidance throughout the creation of our new brand, Huhme. I highly recommend Quiet Mind studio, they are very approachable and very talented.