Huhme sign boaedHuhme lock and door handle on wooden panels

Homes for all humans

Project Description

We were invited by Huhme, a former Ray-White franchise, to conceptualise and brand their new Real Estate venture. Huhme is transparent and honest, and believes in homes for all humans. Human + Home = Huhme.

Project type

Real Estate


Adelaide, Australia


Brand Identity
Creative Direction
Graphic Design
Website Design

Huhme portfolio alternating colour GIFHuhme logo on folder

Quiet Mind worked to plan and direct the brand film for featuring both on the website and at the forefront of the awareness campaigns. Emphasis was placed on the feel-good nature of Huhme's offering and their wonderful track record of human-centric service.

Huhme business cards
Huhme lock and handle on wooden panelsHuhme sign board
Huhme sign board

The Problem

Founder, Kirsty, emphasised the clutter and overbearing nature of today's Real Estate market. The new company needs to feel friendly, professional, highly approachable and most importantly, give its customers room to breathe.

The Solution

A minimalist type-based logo and broad use of negative space throughout the brand. A subtle connection of the 'H' and 'h' forms a roof to emphasise the 'u', or you, in your home.

Huhme Kirsty portraitHuhme Laurie portrait
Huhme Emma portraitHuhme Kate portrait
Huhme business cards stack arrangement

"For our experienced team of agents and property managers, real estate is not a brand new venture, but Huhme is our next human-centric adventure. After 23 years, Huhme is a project from the heart and was born of aspiration for a new way to engage with kindness and respect in Real Estate."

Huhme signboard in front yardHuhme sign board designs
Huhme logo on couple hugging
Huhme signboard in front of brick wallHuhme in front of brick wall

In following the minimalist nature of the brand, we worked closely with the team to research and determine the essential navigation and filtering tools required for Huhme's website. This resulted in a stripped-back user interface, ensuring a light, easy experience when browsing the agency's available properties.

Huhme website layoutHuhme phone mockupsHuhme printed layoutHuhme advertisement on website

Signage was designed and curated as part of Huhme's reimagined office location on Carrington Street. A combination of 3D lettering and simple window vinyl.

Huhme text on office windowHuhme business card in tree
Huhme people holding hume printed booklet
Huhme handwritten note on inspection card

Words from Rin Models

Can’t thank the Quiet Mind team enough for their creativity, support and grounded guidance throughout the creation of our new brand, Huhme. I highly recommend Quiet Mind studio, they are very approachable and very talented.