For the skin and mind
Project Description
Et Toi is passionate about cultivating a healthy mind, aspiring to provide purposeful support in the form of self-care products and wellness resources.
Project type
Beauty
Location
Adelaide, Australia
Discipline
Branding
Graphic Design
Package Design
Photography
Hayley Renee
Their debut duo, Revamp and Revive are formulated to cover all bases and used are used in conjunction to combat stubborn acne and decelerate ageing skin.
The Problem
The beauty industry is rife with skincare products focused on beautification, but few integrate wellbeing through the fabric of the brands offering. Founder, Lolly, saw this as an opportunity but was faced with a branding problem - how to communicate this integration and position the brand appropriately?
The Solution
A name that reflects back to the customer - Et Toi, ‘and you?’, paired with strong social messaging and a highly approachable brand aesethetic.
Packaging was designed to compliment the nature of the brand with gradients and a custom icon set designed specifically for the print deliverable.
Words from Et Toi
Founder, Lolly Heaney
Cannot speak highly enough about Quiet Mind. They are an incredibly supportive team to work with and are total experts in their field. Working incredibly efficiently, they were able to perfectly capture the visual essence of our brand and played a huge role in helping to conceptualise and refine the brand’s identity from its very early stages. From our logo, to brand assets, right down to tone of voice — Quiet Mind’s involvement in shaping our identity was completely pivotal.